RITE HOOK

S. M. W. – OnOne

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Boston Phoenix hip hop writer Chris Faraone described Hook’s style: “Every word that Rite Hook rips rings with utter disgust; he doesn’t speak words so much as fire them into an imaginary spittoon.”

“In 2004 I really started getting serious about music,” Hook said. “I found places to record wherever I could, luckily I found some dope set ups right off the bat.”

“Hook turned heads early in his career when he caught the attention of Boston’s largest hip hop promotion and production company, Leedz Edutainment, CEO Ned Wellbery. “It was his hooks, they got stuck in my head,” Wellbery said. “The songs were mixed together like crap but I could tell there was raw talent there.”

OO: I heard that you have a joint in the upcoming Slaine movie “By the Gun”- Can you spill any details on your track?

RH: Yeah me and Louis Bell did a song called “my side” and it ended up being used in the film.

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OO: In the last week or so, Smash Em from The Write Off: Vol. 2 had a video on You Tube, then was suddenly removed. What’s with that? Will it return?

RH: Smash em was taken down off YouTube because it was really old and in my opinion a shitty video. I’m in the process of really working on the image I put out there and that video didn’t fit it in my eyes. That video won’t return to YouTube.

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OO: On E.ye A.ssume D.amage- the track Off Balance- What was your mind state when you wrote that?

RH: Off balance is a really old track. I recorded that about 7 years ago. The song is basically about balancing the devil and god in my life. And how good and evil exists in all of us and the journy of figuring out which one we all chose.

OO: On Facebook I noticed in the pictures of your art, the word “Balance” is that in reference to you now being more balanced do to sobriety perhaps?

RH: Balance might possibly be the title to my next album. It just represents what my life is all about these days. Balancing everything so I can live my life in harmony.

OO: Being sober now, how has it changed for you being the road with all the available “Party Favors” we’ll call them?

RH: At this point I’m just sober. I just don’t do drugs or alcohol anymore, so it’s easy to stay away from it on the road. I’m way more focused and like to keep it that way. “I’m incorporating sound as well as art, stepping out of my box, and my singing has grown to a whole new level,” Hook said. “Im speaking to people in a new way”

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OO: What is your favorite thing about being on the road?

RH: I just enjoy being on the constant move. Seeing new planes, meeting new people. I’ve been stuck in Boston most of my life so it’s nice to finally travel a little bit.

OO: It’s no secret that a good portion of the underground artists money in this game come from merch sales at the shows. That being said, whats up with so many of you guys coming out to the shows with little to no merch,or a less than competent rep. working your table . And how are those potential sales made up for in reference to the artists generated profits?

RH: I can only speak for myself about merch. I can’t speak on any of my peers “less than competent reps” working the tables or them not having enough merch. As for myself my career is just catching it’s stride and it tough to generate funding for tour merch at my level. That will change in the near future as my career grows. I’m just enjoying the road and trying to build a sustainable career at the moment. As it grows more merch will come.

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OO: How does it feel as a tattoo artist first, to now not only see your ink on people but to now see your name, lyrics, etc inked on them?

RH: It feels amazing to have people tattoo my name or my movement on them. It lets me know people believe in what I do and we’re all on the same boat. I’m honored for anyone to do that. “Everything in my artwork is fictional but it usually turns out looking like someone I’m involved with in my life.” Hook said.

OO: Some artists battle the online downloading and others embrace what the internet can do for them. What is your opposition on that matter and how did you arrive at that choice?

RH: Well album sales aren’t shit anymore and 2014 is the first year that not one album went platinum. I came into the game after the music industry completely changed for the worse, music sales wise. There’s nothing I can do about people illegally downloading my music. If it gets them to my shows I’m happy. But a true fan should support and buy the artists product.

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OO: I saw recently that Trigz passed- Is there anything you can say on that matter? Maybe also give the info for anyone wanting to donate to his family as well.

RH: I didn’t have the pleasure to know trigz that personally but met him on a few occasions and received nothing but love from him. And I had the utmost respect for him. He is a legendary man and will never be forgotten. RIP Trigz!!! You can donate to the family on the trigz go fund me page.

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OO: What was the one thing you wanted as a kid but never got and would still fork out some dough to get today?

RH: I never got a power wheel!!! I still want one of those mom!!!

OO: What is your mental equivalent of your G-Spot? What gets you mentally going?

RH: Good conversation with people who believe in aliens.

OO: “Real Hip-Hop is not on the radio.”– Agree or Disagree

RH: I agree real hip hop is not on mainstream radio. But it is on satellite radio.

OO: How old were you when you started writing songs?

RH: “I started writing lyrics at 11 or 12 years old – not even signing them that much, just writing, there was a lot of darkness there.”

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